Partnering to Advance the Fight for Life
Every year, through our strategic BCA campaign, Lori’s raises awareness and funds for the fight against breast cancer. In 2022, Lori’s donated over $40,000 to Susan G. Komen. We set out to surpass that amount in 2023 with a new goal of $50,000. Did we make it? Read on to find out. First, we prepared our retail game plan:
In every Lori’s Gift Shop, we featured beautiful pink displays spotlighting high-quality BCA products guests could purchase to show their support for the cause in style, or gift to friends, co-workers and relatives. In addition, Lori’s donated 20% of the sales of all Breast Cancer Awareness products to Susan G. Komen, the Dallas-based charity that directs funds towards breast cancer research, screening, treatment, and education. Next, we deployed our second fundraising plan:
On Saturday 10/21, staff from our home office and their families were proud to be a part of the Susan G. Komen North Texas More Than Pink Walk, a remarkable event that brings together communities, survivors, and advocates in the fight against breast cancer. The Walk funds education efforts, continued research, and support programs that offer tangible assistance to those affected by breast cancer.
We at Lori’s Gifts are proud to announce that thanks to the tremendous efforts of our team members, and the generosity of our guests, partners and donors, our Breast Cancer Awareness contribution nearly doubled that of last year. Between product sale profit sharing and donations, we raised over $76,000 in the fight against breast cancer.
