William (Bill) Adams

SENIOR DIRECTOR, MERCHANDISING

Bill began his tenure with Lori’s in 2018 with a focus on strategic planning and alignment of the supplier community to identify and source products that help to define Lori’s Gifts and offer its customers comfort, delight, and value on an everyday basis.

Beginning his merchandising career in the consumer audio and video industry, he has served as a category manager for multiple CPG categories in both public and private companies within the brick-and-mortar and omni-channel spaces. Bill has led several merchandising and 3PL teams providing supply chain management for several large national retailers.

Bill embraces the value of data driven planning to improve and execute upon the business needs for the company. Having been key in onboarding and training much of the merchandising team, Bill leads by example in defining the role of a merchandiser at Lori’s Gifts.

Bill has a Bachelor of Arts in political science from California State University with continued course work at the University of Massachusetts, Amherst.